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40 days of hookup website down

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Tim Goodman is a designer based in New York.

Timothy Goodman

Finding themselves single at the same time, these two friends decided to embark on an experiment — date each other for 40 days. With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these two friends.

The success has garnered a movie deal and a beautifully executed book.

Walsh talked to us about the ideas, the designs and the aftermath of one of the most talked about projects in recent years. After 40 days went viral, we were approached by numerous editors and publishers who wanted us to write a book.

We went sure if it made sense to make the blog into a book format unless there was significant new content. After everything, the number one question we received from fans was: What happened after Day 40? This was a real labor of love for us.

40 Days of Dating is...

One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues.

As creative people, we love the process of making something provocative that could potentially inspire and touch people. Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for 40 days of hookup website down contributions, etc.

We wanted to approach the project with as much sincerity as possible.

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